February 2012
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Game, Set, Fans: 10 Sports Marketing Trends for 2012
via Tomas Janca
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January 2012
34 posts
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“Three main reasons why companies find sports sponsorship worth their while: 1/...”
– The Economist ‘08 via media.com
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“the TWO main reasons to be a Sports Fan: 1/ ENTERTAINMENT VALUE – fans are...”
– Sport Motivation Scales SUMMED by @stevekojima
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“Wann et al. identified eight factors motivating sports fans: self-esteem/...”
– Sport Fan Motivation Scale / SFMS
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“Loyalty occurs when there’s satisfaction, attachment, involvement and...”
– Chen, 2007
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the NCAA shows how to Create a Marketing Plan here…The basic element of any successful marketing campaign is to convince the public that the product being promoted is a commodity that they either want or need.
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most profitable NCAA tournament teams via CNBC. No. 15, Xavier. Profit reported: $4,853,052. Arena: Cintas Center. Capacity: 10,250… No. 2, Ohio State Buckeyes. Profit reported: $11,417,941. Shoe & Apparel Deal: Nike. Arena: Jerome Schottenstein Center. Capacity: 19,200
cut costs. balance your budget. SI article
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interesting old article on why the NFL is a marketing beast… “It starts with the NFL’s own acknowledgment that 95% of fans never attend a game.” “the NFL has positioned itself as an indispensable part of Americana. Games are easy to find, played every Sunday in giant stadiums and televised exclusively on broadcast networks (or Monday nights on ESPN). Tickets are...
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retro @nfl @reebok ad. pick me!
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