the TWO main reasons to be a Sports Fan: 1/ ENTERTAINMENT VALUE – fans are stimulated, release stress, escape, enjoy the entertainment and aesthetics of a game. 2/ SOCIO-CULTURAL – or the value of being part of a team. People want to be part of something. Fans with stronger identification have sport more deeply embedded in their self-concept, are more likely to attend games, purchase merch, etc.
Sport Motivation Scales SUMMED by @stevekojima