very cool fan engagement. state your goal + #makeitcount
ex. shopper photographed in-store w/ her own 2012 pledge
(Source: imrunningipromise)
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“when japan is united, nothing is impossible.” - “impossible is nothing” - the adidas campaign for japan’s national men’s soccer team in 2010: sky comic. short-listed for best of in asian marketing awards - largest comic strip in the world, f/ profiles created by fans in home towns
