@MLS @impactmontreal pull in 58,912 at its home opener, ~double @WhitecapsFC launch. impressive expansion (photo: Charles William)

@MLS @impactmontreal pull in 58,912 at its home opener, ~double @WhitecapsFC launch. impressive expansion (photo: Charles William)

@whitecapsfc @mls promotes its second season. “round two”

@whitecapsfc @mls promotes its second season. “round two”

MLS - ‘90 Minutes’ “.. minute 23 you hate it, minute 32 - all is forgiven.. and minute 89 is the longest minute of your life… major league soccer. it only takes 90 minutes for your world to change” 2010adspot

on launching

@soundersfc executed one of the best product launches, ever, capping their seasons tix at 22K and breaking the MLS attendance record by averaging 30,943 fans per home game as an expansion club in ‘09. the team’s now driving 36K+ fans per game w/ their bright green color scheme and lucrative sponsorships.

"The biggest thing is what you do at the very beginning because it’s hard to turn around a brand once you’ve launched,” says Adrian Hanauer, SoundersFC co-owner w/ Drew Carey and Paul Allen - also an owner w/ the NFL Seattle Seahawks and NBA Portland Trail Blazers.

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2011 Seattle Sounders FC MLS ad