@powerade @london2012 @olympics ad. “every second is a moment in time, but this second is a moment in history.” #PowerThrough

QB Michael Vick knocks down football receivers w/ the power of his throwing arm, then tosses a ball out of the stadium… “caught on tape” very real power. powerade. … funny and memorable, but unbelievable. more debatable computer generated images (cgi) vs talent here

Lebron James sinks a ton of full-court shots. “caught on tape”

New Powerade ION4 commercial f/ Paralympian Richard Whitehead. Powerful. more on the spot w/ marketingmagazine.co.uk